Home » Our Services » Local SEO Services for Houston TX – A Local SEO Step by Step Guide!

 

Local SEO Services for Houston TX

 

Local SEO Services for Houston TX – A SEO Step by Step Guide!

 

If you are reading this article, it is because you are interested in Local SEO Services for Houston TX, !and you want your business to be in Google and other search engines high in the first page rankings in your city. You also may anything about Local SEO, and in that case, I will explain it to you in this article!

 

Local SEO is essential to implement in your website’s SEO strategy as soon as possible if you want your company to gain positioning for actionable local search queries that mean the most to your business. Unfortunately for many local businesses, Local SEO is a pending issue that gets put off in many cases, which is horrible, because Local SEO is one of the most important ways for your online business to gain a ton of visibility in your area, and one of the keys to gaining a competitive advantage for your company amongst your competitors…

 

If you have a business or a store in your city, you definitely should take some time out to learn this series of techniques, so that you can achieve higher ranking positions for search queries that people in your area are using to find your products or services. 

 

AND… Great news for you!

 

I will be explaining those techniques to you step by step in this article!

 

Affordable Local SEO Services for Houston TX – We Are the Cheapest and the Best! Hands Down!

 

If at any point this information gets too overwhelming for you, or you would just rather have a professional SEO do the job for you to ensure accuracy and the highest rankings possible, just fill out the contact form below and we will get back to you as quickly as possible to discuss your needs! 

 

Local SEO Services for Houston TX [ SEO Icons on a Orange-Red Background

 

What is local Seo

 

Local SEO, in the simplest of terms, is the process of implementing a series of marketing techniques and strategies that, when used correctly will make your business appear very high in search engine results.  The advantages of correctly implementing  a well-thought-out local SEO strategy are a peak in local organic traffic, boosted sales, and drastically increased organic visibility for the keywords that matter the most to your business in local search results.

 

Google My Business is one of the first steps taken in a local SEO strategy, because having your Google My Business profile optimized and verified will give you more ranking power, and give you even better chances of your business showing up in local searches in both organic positions, and the snack pack. (the Google Maps area at the top of local searches.)

 

 Combined it with a strategic Adwords campaign, your business could have up to three results on the first page of Google. That is a ton of visibility for anyone searching for your products or services!

 

 

Local SEO Services for Houston TX SEO Vector Design Red Writing and a Rocket Piercing Earth

 

How to Optimize for Local SEO … In 5 Easy Steps

 

The first thing you must understand in order to optimize your pages for Local SEO is the process in which local positioning works. With this simple 5 step checklist, you will have an optimized website that communicates the perfect ranking factors to search engine ranking algorithms, allowing you to position your website in the top positions quickly!

 


How Local Positioning Works

 

OK… So… Here goes…

 

Let’s say that you have a website for a local window repair company that you want to try to rank in search engine results using Local SEO for Houston TX…  Well, when search engine users search for your window repair company, they might enter something like, “window repair companies in Houston TX.” 

 

Well, that’s where you start. Google calls this user intent, and their entire ranking process revolves around this one concept. Whatever product or services your potential clients or target market will be searching for when they try to search on Google, Bing, Yahoo, voice search, etc…

 

So what you need to do first, is get your Google My Business decked out and optimized, so that Google knows what your business is, so they can start offering your business as a valid option for people searching for your type of business!  

 

SO… Step #1 is…

Local SEO for Houston TX Google My Business Art

 

Step #1 – Set Up and Optimize Your Google My Business Profile 

 

Google uses a feature called geolocation to identify or describe a user’s physical location, si that when  someone searches for a product or service, so they instantly can tell where the user is searching from.

 

That is, unless a user in Houston entered the term, “window repair companies in Galveston,” because they were searching for a friend. Then it would show them window repair companies in Galveston because their search query would que a different location, overriding their geo-location.

 

Keep in mind also, that a user’s search results for a given query will be slightly different depending on the device that they are using, the browser, and even their previous browsing history.

 

Help with Setting Up Google My Business

 

If you have not set up your Google My Business yet, you can find detailed instructions here on how to do that. If you are interested in having your Google My Business professionally set up and optimized, we would love to help you out with that!

 

We only charge $20 to help you set up your Google My Business profile, and we fully optimize your profile, add up to 3 services, add hours of operation, service areas, and more! 

 

We also offer Google My Business content management and booster packages, so if you are interested in adding posts, or posting regularly to Google My Business to reach more users and gain a competitive advantage by having a more robust content strategy for your Google My Business profile, we can help with that too!

 

Here are our Google My Business Extras packages, in case you want to look through them:

 

 

 

Local SEO is a very simple and methodical process that must be done correctly to get the best results. The process that must be applied needs to be natural, progressive, and consistent.

 

You have a very good opportunity to sell in your city using Local Seo, you must take care of every detail for the method to work.

 

Depending on the what niche your business is in, you can achieve higher rankings very fast, or over time, you just have to do perform all of your steps tactfully, and then be patient until Google values ​​the local work you have done, but don’t worry… Any optimization takes time, and it is well worth the trouble! 

 

In this case study with one of our roofing contractor clients out of Minneapolis, we were able to being his website from 2,000 impressions a month to over 300,000 impressions a month in just 4 short months!

 

Local SEO Services for Houston TX - Website Architecture Icons on a Black Background

 

Step #2 – Web Architecture and Technical SEO 

 

If you want to increase your organic rankings in search engine results, (SERPS) keep visitors coming to and engaging with your website, and otherwise “run a tight ship,” it is an inevitable fact that your website’s architecture is going to come into play at some point.

 

So let’s discuss that real quick…

 

Your website’s architecture is a term that refers to the technical, functional and visual components of a website that work together to create your user experience. 

 

What Is Website Architecture?

 

Think of it this way… 

 

When you look at your website, what you essentially would be looking at if you could break it apart in pieces are:

 

  • Technical Factors – Like your server, your memory, your storage, and your communication interfaces.
  • Functional Aspects – Like the types of different services or processes the website will provide.
  • Visual Appearance – Like user interface, (UI) or more directly the colors, the buttons and the other visual design elements that make your website unique.
  • Security Parameters – Like how your website will monitor and enforce secure access control and transactions.

 

Sound confusing? Well… Good news!

 

The good news is for many website owners, that if you had a developer set up your website, or you used a WordPress, Weebly, or Wix theme, then most of these components were already thought out ahead of time and won’t require any extra work to get them just the way you want them.

 

But there is something else that is just as important, and in the same vein as website architecture, and that is technical SEO… And this does have to be dealt with!

 

What Is Technical SEO?

 

According to this post on technical SEO by Moz, a leader in SEO training, technical SEO refers to optimizing your website for crawling and indexing… Which is true. 

 

But, as they also point out in their post, technical SEO also includes:

 

…any technical process meant to improve search visibility.” – Moz

 

For SEO’s technical SEO involves a lot. It involves errors that your website is getting on pages and posts, like 404 errors, 500, 503, 301, etc. Then technical SEO also refers to your website’s speed, (e.g, how fast your pages load, etc.) AND your internal hierarchy.

 

Internal hierarchy is a term that refers to the way your pages are set up and how each of your website’s URL’s “link equity” is distributed. 

 

Now, once you factor those aspects into the equation, it’s not just your site’s crawling and indexing that’s being affected, but also your user experience. (UX) In fact, in this post by hostingtribunal.com, 75% of users won’t come back to your website if it takes more than 4 seconds to load.

 

Page load speed is one of the factors that Google looks at when determining where to rank your website in SERPS, and it can kill your traffic and return visits, engagement, etc., so you definitely want to have your Google, Bing, and Yandex Webmasters set up and verified, so that you can monitor errors, manage backlinks, and you can work on constantly monitoring and improving your website’s speed. 

 

 

 

Step #3 – Competitive and Keyword Research

 

It is very important to perform in-depth competitive research, and keyword research to obtain the most strategic keywords for your brand on your service or product pages, and your blog posts.

 

So, do you remember our “window repair company in Houston?”

 

Well, if this was your type of business, you would want to start out first by using SEMRush, Moz, Google Keyword Planner, or ahrefs, (our personal favorite!) to pull a list of keywords relative to your business’s products or services. 

 

Example:

Business + Location: “Houston window repair company”
Service + Location: “Window cleaning services Houston TX”

 

Heads Up:

 

At the bottom of this article, you will find a resources section that will contain some links to a feew helpful resources that may help you build your brand’s visibility online in local search results, and a link to a free SEMRush 7 day trial, a free Moz 30 day trail, and more…

 

Another tip on getting a ton of keywords relative to your brand, is understanding your target market. Creating user personas is a proven way to learn more about what and how your potential clients think and search for things relevant to your business. Another great way to find keywords that you may want to gain positioning for is to use a tool like Keyword Shitter.

 

Funny name for a keyword tool, we know, but it really does what it says…

 

If you enter a couple of keywords into Keyword Shitter, it will “shit out” 🙂 a ton of potential keywords that you may want to rank for, plus give you a ton of other semantic and related keywords that you may have never thought of otherwise. 

 

Once you have prepared a huge spreadsheet with all of your most important keywords, then all you have to do is go through and pick the best ones to rank for. This requires a good bit of strategy, because on your service pages, you want to pick keywords that are both low enough competition to easily rank for, and also similar in appearance, so your menus don’t look like a 4th grader designed your local SEO strategy. 

If you need help with competitive and keyword research, content strategy, or local SEO strategy, click here to check out our services. Our experienced digital marketing team can handle all of this for you, and have your “Brand in Quotations” and looking magnificent with tons of organic traffic and conversions very quickly!

 

〉〉 Create a specific page focused on Local Seo
Think that we have to send signals to Google, this has to do when your site crawls that the word toy store and the keyword Badajoz are elements that define the theme and location of your site.

Do not think that by inserting these words in excess, Google will position you before, but it is necessary that these keywords be used.

 

Google is getting smarter and could position you without using the keyword of the city in the long term, but remember, Google has to help a little to follow a path that you should indicate by making it easy.

For this, it is a good idea to create a specific page that talks about the service offered by the business and that contain the keyword to be treated and that the URL also contains these local keywords.

On that specific page, you must include your city but without abusing, Google already understands that you are in that locality, it is not necessary that you repeat it every paragraph.

If it is important that you include your city in several web sites to specify more to the Google spiders that your website has a local business.

You are interested in reading:

How to perform a good positioning
 

>> Address and telephone
It is very important that your website contains your business name, address and phone number (this is known by NAP = name, address, phone)

It is also important that you add the email, city and a description that includes the keywords with which you want to position locally.

 

A good location of this company data is usually the footer or ina although also in contact or in the home, this information must be on the web, in all the pages if possible or in some specific ones that you want Google to consider as locally positionable.

It may also be a good idea to place the phone at the top of the contact section to indicate to Google that we are a local company.

 

This data must be the same as what you will use for everything related to the local Seo, both to give you Google My Bussines (then we see it) and to use it in the different local directories to receive strength through their links, save it in a sheet of text
You are interested in reading:

Very effective link building strategies
18 Free links for your website
〉〉 Seo Onpage
As I have already told you, you must repeat the keyword on which you want to position your site, as well as the name of your locality, around 2% although there is no fixed rule for this percentage, it increases this value more or less according to the niche in which you move and the use that competition makes of it, but as I always tell you, you have to be natural.

In addition to these keywords they must appear on your website:

Meta Title tag: it is more than advisable to include the name of your city at the end of the title of the page you want to position locally.
Meta tag description: this description has to be the same as you will include it in the different directories and Google my business (we will see it)
H1: the h1 titles of each page to be positioned are an excellent claim to local positioning, as long as your aesthetic website allows it,
H2, h3 …; Take advantage of these headings to insert keywords related to the main keyword that we want to position, it is a good idea to also include the city as much as possible.
Url: it is important that several URLs of your website contain keywords focused on the local SEO, but you have to be careful and not repeat them, for this use related words, you can create a couple of internal pages or some post were to promote this local positioning.
Content: you must include the keyword and the city in some parts of the web.
Combination of keywords: it is important that combinations are made with the local words that you want to position, this is important not only to give more naturalness but also to take advantage of the wide text of the internal link to enhance the local SEO.
Images: it is important that some of the images of your website and in particular those of the page to which you want to apply the Local Seo, have a name and an alt assigned with the word to position, a good example is keyword + city.

It is also important that these images are geolocated as they help the company’s Seo

How do you do that? Very simple, I explain it to you:

 

♦ How to geolocate images for a local business
To geolocate images, access the Geoimgr tool, in it, you will be able to upload the image you want in jpeg format and when you assign the physical address, this tool will show the Google Maps map, giving you longitude and latitude values.

You also have to assign a name for the document and another for the description of the image, when you save the photo you will have that geolocated data.

It is as simple as uploading a photo, enlarging the map that appears until we reach our location, clicking on “tag photo!” So ​​that the web adds the altitude and length values ​​to our photograph, which we will then download again from the website itself through the “download photo!” button.

 

geo-location-of-images

 

 

To check once the image that is geolocated is saved, you can see with the right mouse button (properties) how such data appears in the image fields.

That’s it, now just upload the photos to your site and you’ll be giving more specific local data to Google.

This process of geocalization of images will be the same that you will have to use to upload the same or other photos to Google My Business as we will see later.

The geo-location of images is a factor that helps local positioning
 

Google Tools for Local Seo
〉〉 Google Maps
The map with the geo-location of your business has to be on your website, a good option is the contact page.

In this way, we will tell Google that we have a physical business, no matter if you work from home, put that address, but remember, the one you use is the one that you will have to continue putting in all the sites for this local Seo strategy to work.

 

〉〉 Local Guides
Signing up for Local Guides helps you to strengthen your Local Seo, this other Google platform allows you to connect your Gmail account and give ratings from other businesses, propose hangouts or start conversations with other users in the environment.

Use it promptly to raise the level helps.

Everything adds up and your Gmail account is on this platform can help Google give more value to your local intention.

 

〉〉 Google My Bussiness
If you have a local business you have to be on this platform without question, whether you have a website or not, you must register as it is a very important advertising channel and the best thing is that it is free.

Google My Business is synchronized today with Google Maps, allowing any user to have more possibilities to locate you in a simpler way.

 

Signing up for Google my business is very simple and you don’t have to have a Web page to use this service, although having both options is ideal to take the top positions in your city since both platforms complement each other and help to scale positions.

It is recommended that you sign up for My Business with the same Gmail account you use for Google Analytics and Search Console.

In this video tutorial, you will be able to see how to register and how you have to fill in the different fields so that the local Seo works and your business appears in the first positions of my business and in turn, potentiates the organic traffic on your website.

♦ What to consider in Google My Business:
Use the same address, telephone, schedule or description (with keywords) that you are using on the web if you have it.
Use the publications option: periodically, with it, you can promote products, offers or advertise events and this will be visible for 7 days, in this way Google will see that the card is in constant motion and you can get visits to your website or possible sales.
Upload geolocated images to the my business tab to give you more specific local data.
360º images are valued for the local Seo.
Try to get positive customer reviews with a 5-star rating and if the positive opinion includes a picture of the customer, even better.
It is important that you try to get these types of ratings, either naturally, offering product discounts in exchange for a review, contests or even end up buying positive opinions.

Do not be afraid to ask for reviews from a client that you think has been satisfied with your work, if so, you will surely have no problem writing it, just make it easy and do not waste your time.

So you can send a direct link to the client to write directly the review attentive to the Trick that I show you in this video:

 

 

If your site has many negative opinions, you can always buy positive ratings on platforms such as Titanobox that will help improve your opinion about your business.

Answer the reviews and take the opportunity to include local keywords.

Do not forget to assign categories to the business and study which ones you are positioning the competition for.
 

Having a well-configured Google my business account and with all fields filled in, it is very important to scale positions, do not neglect it.

Structured data markers for Local Companies (schema.org)
If you want search engines to value your business at the local Seo level, it is important that we pay attention to the technical part and use structured data.

There are several ways to bookmark data with schema.org to help Google understand that your website is oriented in part to the local business.

You can insert this structured data in several ways:

In the Google Search Console: the easiest way, to do so, access “data markers” and indicate that you are going to highlight the data for local companies, assign the address, telephone number, etc… and that’s it.
Manually: for this, you can generate a script with Json-LD that you can insert inside the head tag in the header.php folder.
The local code to insert, you can create it on platforms like Jamesdflynn

To validate if the structured data is well created you can use the Schema Validator.

You can use metadata but Json-ld is a data that Google assimilates very well and the generated script does not affect the loading speed of the web.

 If your business is focused exclusively on Spanish traffic, you can segment your audience more, closing your broadcast more, choosing the option “Search traffic> international segmentation> country” in Search Console and indicate to indicate users where you are going to focus. In this way, you will prioritize the dissemination of your website geographically.
 

Local Directories and Linkbuilding
The directories lately have been very persecuted by Google when considering them a spam site, in the local Seo it is different, you are looking to advertise your business on the internet, it should be seen naturally especially in directories focused on promoting local businesses.

Either way, I always recommend, place the data and links on these sites have to be done naturally and progressively.

One tip is that before signing up, make sure the directory is reliable and has some authority.

 

It is important that you save the access passwords to these directories in case you have to modify some fields in the future such as the phone for example.
 

〉〉 General directories recommended for local Seo
Local SEO – Complete positioning guide for your business
🔊 Listen to the entry
If you are reading this article it is because you are interested in the local Seo and you want your business to be in Google in the first results of your city.

You also may not know what I am talking about, in that case, I explain it to you because it is essential that you use this SEO strategy as soon as possible if you want your company to gain positioning.

Local SEO is a pending issue in many businesses and often tries to position a project in Google for all of Spain and even Latin America and we do not realize that Seo applied to a specific location is essential and in many cases, it is easier going out in the first results of Google, let’s see it.

If you have a business or a store in your city, it is taking time to use a series of techniques to gain positions on your website in your area.

 
No matter if you are a SME or a large company, using local positioning is essential and an opportunity that you should take advantage of as soon as possible.

I will explain what you have to do to position your business on Google step by step quickly and easily.

 

There are no secrets but there are a number of factors that will make the local positioning of your business more or less rapid.

If you have a company or physical store and have not heard of Seo Local, my recommendation is that you hire an SEO consultant who is able to do all the steps so that your company can climb positions, this is recommended, anyway if you want to throw into the puddle, I explain the necessary steps to make the most of the local positioning.

Take note because following all the steps, you will gradually strengthen your brand and have another way of advertising the company and another monetization channel to create a profitable business.

Go for it.

POST CONTENT INDEX [Show]

What is local Seo
The definition of local SEO is simple, it can be said that it consists of a series of techniques and strategies that well used will make your business appear in the first results of Google.

Not all projects are the same or have the same objectives, some do not need to reach all of Spain, even to the town next door at times, but it is essential that it is visible to the city where you live.

 

It is of no use if for example you have a car workshop in Badajoz and the business website appears in the search results of Galicia, it makes no sense.

But imagine the advantages, sales and benefits you would have if someone in your city searches Google for “workshops in Badajoz” and your website appears first.

 

This is what the local Seo consists of, using everything in your hand to appear not only in the first results of Google My Business, but also that your website appears in the first organic positions, in this way your business could appear in the first Google first page positions twice.

And not only that, if you combine it with an Adwords campaign, you could have up to three results on the first page of Google.

 

GO DIRECTLY TO SEE THE VIDEO ON HOW TO CREATE YOUR COMPANY’S SHEET ON GOOGLE MY BUSINESS
 

Local Seo will make your business appear first on Google. Aren’t you going to take advantage of it? I tell you how to make it happen to
He passed

 

How to have a website optimized for SEO … in just 5 steps

With this simple checklist you will have an optimized website to please search engines and position your website in the top positions:

Name
E-mail

Get her here


How local positioning works
I give you an example, imagine that I am in Badajoz and that I need to go to a toy store in that city, I search Google for “toy stores in Badajoz”, and this one, knows perfectly that I am in that city at that time by tracking ip or even simply by typing the word “toy stores” from the mobile device.

Google the first thing that usually shows in its results are the best-positioned toy stores in Google My business and then the websites of the toy stores ordered according to the value it gives.

 

seo-in-local-my-business
 

As I say, Google by geo-location already knows that I am in Badajoz if I write in its search engine the word toy stores but this will show me different results.

If the search is from Huelva for example, there could be a contradiction between the search and geo-location, in this case, the results will be different and Google will give priority to the search.

 

You also have to keep in mind that the results that Google shows will be slightly different depending on the device you use, the browser and even depending on the browsing history.

 

The results that Google shows will be different for each location, browser or history used
 

How to do local Seo
Let’s get interesting;

To do Local Seo you have to perform a very simple methodical process, but it must be worked little by little.

It is important that the process you are going to apply be natural, progressive and constant.

You have a very good opportunity to sell in your city using Local Seo, you must take care of every detail for the method to work.

 

Depending on the sector you will gain positions more or less quickly, you have to do things well and be patient until Google values ​​the local work you have worked, any optimization takes time.

I will tell you my experience and everything I have done and I continue to position my domain in my city, in my case web design in Badajoz.

We start 😉

 

Web Architecture and Seo On-page in local
If you have a website with a business focused on your city, it is taking time to apply all the steps you are going to see.

It is not necessary to tell you how important it is that your website has a good architecture at Seo level, it is very necessary that you prepare a good keyword study to obtain the most searched keywords for which you want to position yourself.

That is, if you dedicate yourself to selling toys in Badajoz, it is normal that the keyword toy store and the word Badajoz appear within your headings and texts of the page that you want to position locally, that is, use the keyword + city.

Example:

Business + location: Madrid marketing agency
Service + location: Madrid office cleaning

In addition, you must also include in the different pages or the one you want to position other semantic and related keywords that support and reinforce the main keyword

To make a complete study of keywords I recommend you read this post with practical videos included:

How to do a perfect keyword study
Once we have prepared a good excel with all the important words, you have to insert them in your texts in a natural, logical way and without abusing them.

 

〉〉 Create a specific page focused on Local Seo
Think that we have to send signals to Google, this has to do when your site crawls that the word toy store and the keyword Badajoz are elements that define the theme and location of your site.

Do not think that by inserting these words in excess, Google will position you before, but it is necessary that these keywords be used.

 

Google is getting smarter and could position you without using the keyword of the city in the long term, but remember, Google has to help a little to follow a path that you should indicate by making it easy.

For this, it is a good idea to create a specific page that talks about the service offered by the business and that contains the keyword to be treated and that the URL also contains these local keywords.

In that specific page, you must include your city but without abusing, Google already understands that you are in that locality, it is not necessary that you repeat it every paragraph.

If it is important that you include your city in several web sites to specify more to the Google spiders that your website has a local business.

You are interested in reading:

How to perform a good positioning
 

>> Address and telephone
It is very important that your website contains your business name, address and phone number (this is known by NAP = name, adress, phone)

It is also important that you add the email, city and a description that includes the keywords with which you want to position locally.

 

A good location of this company data is usually the footer or ina although also in contact or in the home, this information must be on the web, in all the pages if possible or in some specific ones that you want Google to consider as locally positionable.

It may also be a good idea to place the phone at the top of the contact section to indicate to Google that we are a local company.

 

This data must be the same as what you will use for everything related to the local Seo, both to give you Google My Bussines (then we see it) and to use it in the different local directories to receive strength through their links, save it in a sheet of text
You are interested in reading:

Very effective link building strategies
18 Free links for your website
〉〉 Seo Onpage
As I have already told you, you must repeat the keyword on which you want to position your site, as well as the name of your locality, around 2% although there is no fixed rule for this percentage, it increases this value more or less according to the niche in which you move and the use that competition makes of it, but as I always tell you, you have to be natural.

In addition to these keywords they must appear on your website:

Meta Title tag: it is more than advisable to include the name of your city at the end of the title of the page you want to position locally.
Meta tag description: this description has to be the same as you will include it in the different directories and Google my business (we will see it)
H1: the h1 titles of each page to be positioned are an excellent claim to local positioning, as long as your aesthetic website allows it,
H2, h3 …; Take advantage of these headings to insert keywords related to the main keyword that we want to position, it is a good idea to also include the city as much as possible.
Url: it is important that several URLs of your website contain keywords focused on the local SEO, but you have to be careful and not repeat them, for this use related words, you can create a couple of internal pages or some post to promote this local positioning.
Content: you must include the keyword and the city in some parts of the web.
Combination of keywords: it is important that combinations are made with the local words that you want to position, this is important not only to give more naturalness but also to take advantage of the wide text of the internal link to enhance the local SEO.
Images: it is important that some of the images of your website and in particular those of the page to which you want to apply the Local Seo, have a name and an alt assigned with the word to position, a good example is keyword + city.

It is also important that these images are geolocated as they help the company’s Seo

How do you do that? Very simple, I explain it to you:

 

♦ How to geolocate images for a local business
To geolocate images, access the Geoimgr tool, in it, you will be able to upload the image you want in jpeg format and when you assign the physical address, this tool will show the Google Maps map, giving you longitude and latitude values.

You also have to assign a name for the document and another for the description of the image, when you save the photo you will have that geolocated data.

It is as simple as uploading a photo, enlarging the map that appears until we reach our location, clicking on “tag photo!” So ​​that the web adds the altitude and length values ​​to our photograph, which we will then download again from the website itself through the “download photo!” button.

 

geo-location-of-images

 

 

To check once the image that is geolocated is saved, you can see with the right mouse button (properties) how such data appears in the image fields.

That’s it, now just upload the photos to your site and you’ll be giving more specific local data to Google.

This process of geocalization of images will be the same that you will have to use to upload the same or other photos to Google My Business as we will see later.

The geo-location of images is a factor that helps local positioning
 

Google Tools for Local Seo
〉〉 Google Maps
The map with the geo-location of your business has to be on your website, a good option is the contact page.

In this way, we will tell Google that we have a physical business, no matter if you work from home, put that address, but remember, the one you use is the one that you will have to continue putting in all the sites for this local Seo strategy to work.

 

〉〉 Local Guides
Signing up for Local Guides helps you to strengthen your Local Seo, this other Google platform allows you to connect your Gmail account and give ratings from other businesses, propose hangouts or start conversations with other users in the environment.

Use it promptly to raise the level helps.

Everything adds up and your Gmail account is on this platform can help Google give more value to your local intention.

 

〉〉 Google My Bussiness
If you have a local business you have to be on this platform without question, whether you have a website or not, you must register as it is a very important advertising channel and the best thing is that it is free.

Google My Business is synchronized today with Google Maps, allowing any user to have more possibilities to locate you in a simpler way.

 

Signing up for Google my business is very simple and you don’t have to have a Web page to use this service, although having both options is ideal to take the top positions in your city since both platforms complement each other and help to scale positions.

It is recommended that you sign up for My Business with the same Gmail account you use for Google Analytics and Search Console.

In this video tutorial, you will be able to see how to register and how you have to fill in the different fields so that the local Seo works and your business appears in the first positions of my business and in turn, potentiates the organic traffic on your website.

♦ What to consider in Google My Business:
Use the same address, telephone, schedule or description (with keywords) that you are using on the web if you have it.
Use the publications option: periodically, with it, you can promote products, offers or advertise events and this will be visible for 7 days, in this way Google will see that the card is in constant motion and you can get visits to your website or possible sales.
Upload geolocated images to the my business tab to give you more specific local data.
360º images are valued for the local Seo.
Try to get positive customer reviews with a 5-star rating and if the positive opinion includes a picture of the customer, even better.
It is important that you try to get these types of ratings, either naturally, offering product discounts in exchange for a review, contests or even end up buying positive opinions.

Do not be afraid to ask for reviews from a client that you think has been satisfied with your work, if so, you will surely have no problem writing it, just make it easy and do not waste your time.

So you can send a direct link to the client to write directly the review attentive to the Trick that I show you in this video:

 

 

If your site has many negative opinions, you can always buy positive ratings on platforms such as Titanobox that will help improve your opinion about your business.

Answer the reviews and take the opportunity to include local keywords.

Do not forget to assign categories to the business and study which ones you are positioning the competition for.
 

Having a well-configured Google my business account and with all fields filled in, it is very important to scale positions, do not neglect it.

Structured data markers for Local Companies (schema.org)
If you want search engines to value your business at the local Seo level, it is important that we pay attention to the technical part and use structured data.

There are several ways to bookmark data with schema.org to help Google understand that your website is oriented in part to the local business.

You can insert this structured data in several ways:

In the Google Search Console: the easiest way, to do so, access “data markers” and indicate that you are going to highlight the data for local companies, assign the address, telephone number, etc… and that’s it.
Manually: for this, you can generate a script with Json-LD that you can insert inside the head tag in the header.php folder.
The local code to insert, you can create it on platforms like Jamesdflynn

To validate if the structured data is well created you can use the Schema Validator.

You can use metadata but Json-ld is a data that Google assimilates very well and the generated script does not affect the loading speed of the web.

 If your business is focused exclusively on Spanish traffic, you can segment your audience more, closing your broadcast more, choosing the option “Search traffic> international segmentation> country” in Search Console and indicate to indicate users where you are going to focus. In this way, you will prioritize the dissemination of your website geographically.
 

Local Directories and Linkbuilding
The directories lately have been very persecuted by Google when considering them a spam site, in the local Seo it is different, you are looking to advertise your business on the internet, it should be seen naturally especially in directories focused on promoting local businesses.

Either way, I always recommend, place the data and links on these sites has to be done naturally and progressively.

One tip is that before signing up, make sure the directory is reliable and has some authority.

 

It is important that you save the access passwords to these directories in case you have to modify some fields in the future such as the phone for example.
 

〉〉 General directories recommended for local Seo
QDQ
Yellow Pages
Allthecompany.com
Foursquare
Citiservi
Guiaespana.com
Starofservice
It is important that you make sure that these directories are not penalized or have had a significant drop in traffic, in that case, it is better not to use them. An example is eBay or Yalwa that have had a major fall and using them can be considered as spam.

Tools like Semrush can give you information on the evolution of any URL.

Remember to include in each field of the different directories the data (address, telephone …) in the same way that you have used in other sites, with the same spaces, capital letters, commas etc …

 

Insert in each directory the URL you want to position locally, in this way you will get a backlink to your site, and although most of them will be nofollow, it is still interesting for your Linkbuilding strategy.

It is interesting that you also leave your data in specific directories of your subject, this type of links are usually seen in an even more natural way than the previous ones since they focus on the same business categories of your locality.

 

>> Search in Google:
As always you have to study your competitors and for that what better to do in Google a search with the name and street of your competitor.

This way you can see which directories the local competition is using.

You can also find local directories by typing in the “city name-directory” search engine

In the same way, it is interesting that you do links study to see if you can also get links from a local website or newspaper.

To do this you can do a study of backlinks in free tools such as opensite explorer or open link profiler or in ahrefs (for a fee)

conclusion
You are missing a unique opportunity to position your business or online store if these web positioning strategies.

The local Seo positioning is a very profitable strategy that can uncheck you from the competition and make the most of the market,

As you have been able to read the article, the process of indicating to the search engines that you have a physical business that you want to give visibility to is simple.

In your hand is to apply this series of steps that well applied will give a boost to your project as it is part of another source of visibility and sale.

Do not make the mistake of thinking that Google my business is only for physical stores, it does not have to be this way, it depends on the business it is almost always possible to use this free platform.

What are you waiting to sign up for Google My Business and apply what you have learned on your website? Do you know any other way to win positions? Leave me a comment and we discuss.
 

〉〉 Linkbuilding
It is important to get links from local websites, this will reinforce the positioning since Google will give you greater value when considering that it arrives from the same city.

In the same way, getting authority links from any site that reinforces the domain and points directly to the page we want to position locally is also important.

If you only want to indicate the geo-location of your website, tools such as Geo-tag allow you to generate a meta code that you can insert in the Head tag in the header.php folder
 

If you want you can learn more about structured data and how it works with a great article by Antonio Fernández Alonso.
Yelp
Yellow Pages
Foursquare
Guiaespana.com
It is important that you make sure that these directories are not penalized or have had a significant drop in traffic, in that case, it is better not to use them. An example is eBay or Yalwa that has had a major fall and using them can be considered as spam.

Tools like Semrush can give you information on the evolution of any URL.

Remember to include in each field of the different directories the data (address, telephone …) in the same way that you have used in other sites, with the same spaces, capital letters, commas, etc …

 

Insert in each directory the URL you want to position locally, in this way you will get a backlink to your site, and although most of them will be nofollow, it is still interesting for your Linkbuilding strategy.

It is interesting that you also leave your data in specific directories of your subject, these type of links are usually seen in an even more natural way than the previous ones since they focus on the same business categories of your locality.

 

>> Search in Google:
As always you have to study your competitors and for that what better to do in Google a search with the name and street of your competitor.

This way you can see which directories the local competition is using.

You can also find local directories by typing in the “city name-directory” search engine

In the same way, it is interesting that you do links study to see if you can also get links from a local website or newspaper.

To do this you can do a study of backlinks in free tools such as opensite explorer or open link profiler or in ahfrefs (for a fee)

conclusion
You are missing a unique opportunity to position your business or online store if these web positioning strategies.

The local Seo positioning is a very profitable strategy that can uncheck you from the competition and make the most of the market,

As you have been able to read the article, the process of indicating to the search engines that you have a physical business that you want to give visibility to is simple.

In your hand is to apply this series of steps that well applied will give a boost to your project as it is part of another source of visibility and sale.

Do not make the mistake of thinking that Google my business is only for physical stores, it does not have to be this way, it depends on the business it is almost always possible to use this free platform.

What are you waiting to sign up for Google My Business and apply what you have learned on your website? Do you know any other way to win positions? Leave me a comment and we discuss.
 

〉〉 Linkbuilding
It is important to get links from local websites, this will reinforce the positioning since Google will give you greater value when considering that it arrives from the same city.

In the same way, getting authority links from any site that reinforces the domain and points directly to the page we want to position locally is also important.

If you only want to indicate the geo-location of your website, tools such as Geo-tag allow you to generate a meta code that you can insert in the Head tag in the header.php folder

 

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