Digital Marketing Techniques for SMBs - Marketing icons on a Digital Background with a Smartphone

Best Way to Market Your Business – Digital Marketing Tips for SMBs

 

Looking for some quick, actionable digital marketing techniques for SMBs? Then don’t miss this list of quick tips that we have put together to help small business owners gain an advantage over their competition! 

 

With these few tips and a small investment of your time, you will have numerous actionable techniques in your hand that can help you grow your small business online very quickly!

 

Still here? Cool! We know that your time is valuable, so let’s get started!

 

Digital Marketing Techniques for SMBs - Marketing icons on a Digital Background with a Woman on a Laptop

 

Best Way to Market Your Business 

 

 

#1 – Local Search Marketing

 

Google, Bing, and also the other online search engines have revolutionized how we discover, how we collaborate, how we go shopping and how we communicate within our regional communities. Today, Google alone takes care of more than 100 billion searches per month around the globe.

 

Of those searches:

 

  • 4 billion desktop inquiries every month in the USA alone have local intent.
  • 50%+ of mobile inquiries have regional intent.
  • Approximately 15-20% of all searches are mobile.

 

From these numbers, we can assume that there are around seven billion unique regional searches every month on Google in the USA.

 

You see…

 

 

Google, Yahoo!, and Bing are all returning local search results that have challenged the Yellow Pages and, in several locations, surpassed their overall usage as the public’s favorite approach for discovering local businesses.

 

Since March 9, 2009, Google started showing local search results for generic questions, meaning that local search queries no longer need to include any kind of city or geographical identifiers in them search to show search queries related to where the search is coming from.

 

Not to mention that mobile search is absolutely exploding. Did you know that an average of 88% of local searches that are looking for local businesses on mobile devices either call or visit the business that day? It’s true…

 

Here are some more local search statistics that you may find interesting:

 

  • 4 in 5 consumers use online search engines to find local info. about businesses
  • 46% of all Google searches are trying to find local information
  • 97% of people find out more about a local business online than anywhere else
  • 72% of customers that did a local search visited a store within 5 miles of where they were searching
  • 61% of mobile searchers are a lot more most likely to contact a local company if their website is mobile friendly
  • By 2021, mobile phones will influence more than $1.4 trillion in local sales
  • 18% of local smart device searches led to a purchase decision within one day, compared to just 7% of non-local searches 
  • 78% of location-based mobile search results pages that are found result in an offline purchase
  • ” Near me” or “close by” type searches skyrocketed by more than 900% in just a 2 year period

 

Best Way to Market Your Business - The Word So in White Letters with a Black Drop Shadow

 

What does this mean for My company?

 

Well, what this means to your company, is that you have a HUGE potential to bring in a ton of new customers using local search optimization! Depending upon your type of company, your advertising budget and your resources, local search may be the right next move for your business. 

 

Google, Bing, and all of the various other search engines have changed exactly how we find out, how we team up, and how we shop as well as how we interact within our neighborhood areas. The major search engines are all currently returning local outcomes that have tested our typical searches in Yellow Pages. In numerous areas, local searches exceeded the Yellow Pages and other common methods as a favorite technique for finding local businesses as well as neighborhood info.

 

Now more than ever, it’s easier just to pick up your phone, click a button and speak a search term to let the search engines do all of the finger walking for you!

 

Now is the perfect time for local business owners to start thinking of the most efficient small business advertising and marketing strategies. Bottom line before we move on to other marketing techniques for local businesses, if you want to find the best way to market your business… If you have a physical local business or website that you want to rank in your area to let people know that you are there… You can’t miss with local SEO!

 

Digital Marketing Techniques for SMBs - Marketing icons on a Digital Background with a Smartphone

 

Best Way to Market Your Business – Other Marketing Tips for SMB’s

 

 

3. – Know Your Audience

 

When taking planning your small business marketing strategy, the first and most important thing in being able to effectively communicate with your target audience is understanding them.

 

Ask yourself these questions to better get a bead on your target audience:

 

  1. Who is your target market? (demographics)
  2. How much money do they make?
  3. What kind of hobbies do they have?
  4. Where do they get their information from?
  5. Where do they hang out online and connect with friends? Colleagues?
  6. That is most important to them?
  7. What are their main problems or gripes?
  8. What types of solutions can you offer them to remedy them?
  9. What would motivate them to buy?
  10. Who had these customers prior to you?
  11. What are their biggest arguments to utilizing your solution or item?

 

Once you have your target audience defined and in clear sight, your business will be able to create highly-targeted advertising projects that get the best results. These will aid raise brand awareness and encourage brand loyalty by knowing:

 

  • Exactly what they are thinking
  • Exactly how to fix it
  • Exactly how to motivate them

 

User personas are extremely helpful in helping you understand your target market, and help you effectively market your product or service to them: User personas help to reveal the various ways in which individuals search for, get, and use products, so you can concentrate your initiatives on enhancing the experience at different levels of involvement.

 

Here is a user persona template that we have designed to help you!

 

If you need support to specify your target audience or producing effective PPC and social networks marketing projects, contact us today!

 

This made use of to be an easier target market concern to respond to. With the intro of the net, it has actually made it more difficult. A target market instance for this would certainly be on-line (social media, on-line short articles, Google etc.), standard (papers, publications, word of mouth) and marketing techniques (billboards, transit advertising and marketing, and media marketing).

Once more with the introduction of technology, these techniques have actually altered. Identifying this factor can assist with your client solution division in understanding what the suitable method to call the client would be and also just how quickly they are most likely to respond.

Purchaser characters are a wonderful method to define your audience in terms of rate of interests, duties, as well as demographics. A buyer identity succeeded will certainly provide you a target and also instructions. Plus, these characters can be used to segment your listing and better customize your sales and advertising and marketing messages.

In addition, don’t fail to remember to take a channel placement into account when creating customer personas. A consumer that requires nurturing needs a different message than somebody ready to acquire. You must be having conversations at the best time to make sure you aren’t too late or as well quickly.

 

4. – Keep Content on Target

little business advertising ideasWhen you understand your target market, it’s much less complicated to produce targeted, appropriate as well as (most importantly) valuable material. Clickbait and also numerous sales pitches aren’t the means to obtain depend on from your network. Rather, make it your objective to reach your audience on a much more individual level. Show them you comprehend them and also appreciate their desires and needs.

How? As opposed to pushing your product, focus on giving understanding, info, and also perhaps even amusement. Believe it or not, this method is a lot more efficient means of leading potential customers along the customer’s journey.

This is the #1 principle in material advertising. Find out a lot more about exactly how material advertising aids local business below.

 

2. – Make Data Cleaning a Routine

Data cleaning should not be a once-a-year task. Your whole marketing method might be off the mark if you have been neglecting your data. 72% of companies feel that data top quality issues influence consumer trust and brand image.

 

Why?

 

Because the very foundation of successful advertising and marketing is data-driven choice production. According to this study on MediaMath, 63% of marketing experts say that they spent more on data-driven advertising and marketing in 2015. 53% of those marketing experts stated that “a need to deliver more pertinent communications and spend more time finding new ways to be more ‘customer-centric'” is among the most vital variables driving their financial investments in data-driven advertising and marketing.

 

You see, in advertising, your choices won’t all be smart ones if your information is incorrect. In the exact same study, less than fifty percent of companies internationally (44%) trust their data to make important organisation choices. Make information cleansing a recurring monthly routine and you’ll be on your way to even more credible information.

 

After all, when your advertising budget’s accuracy is essentially you companies ROI that you’re playing with… It’s a good idea not to play at all!

 

4. Optimize Your Emails
The majority of people seem like they obtain a great deal of e-mails. Some may claim as well many, yet 86% of customers prefer e-mail when interacting for company objectives. Long story short: e-mail shows no indications of reducing down due to exactly how reliable it is.

Email advertising for small company owners is a essential but challenging business. Wonderful web content doesn’t assure that receivers will certainly open your e-mail. There are, however, means to enhance audience engagement, open rates, and conversions.

Examine over this listing:

1. Sender address. See to it your e-mails are coming from an identifiable sender name, ideally a company address.
2. Subject line. Does it tell the viewers what’s next? Is what’s following worth clicking? If not, you would certainly better head back to the attracting board.
3. Design. Is your content enhanced for mobile watching? Does it supply on the assurance of your subject line? Is it aesthetically appealing as well as easy to review?
4. Contact us to activity. What is your call-to-action (CTA)? Do the receivers understand what you want them to do? Is it very easy for them to do it?

 

 

5. Increase Your Social Media Web Content
Social network algorithms are regularly progressing. Frequently, these modifications indicate it’s more difficult to get grip naturally. That’s where paid ads and also improved messages can assist level the playing area.

Paid advertisements are anticipated to generate over $18 billion in profits in 2019. 76 percent of B2C content online marketers in The United States and Canada utilized advertised articles in 2016, with 61 percent reporting these articles were efficient. Social advertisements ranked a little reduced, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

If you require a fast guide to the globe of “play to play” social marketing, these links are a wonderful place to begin:

Facebook ads
Twitter advertisements
LinkedIn ads
Instagram ads
6. Program Rather of Only Informing
local business advertising ideasVisual web content proceeds to expand in popularity as we relocate into the future. Besides, the human brain procedures images 60 times faster than words. When you’re conceptualizing local business advertising and marketing ideas, take into consideration video.

Video clip web content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and also Facebook Live) is continuing to expand. If you desire to get on the reducing edge of visual web content, try vacating from behind your key-board and step in front of the electronic camera.

A great suggestion for your very first video is taping a fast introduction about on your own. Maintain it under 2 minutes as well as make it engaging and interesting.

Pro pointer: For also higher interaction and also effect, include inscriptions to your video clip rather than entirely relying upon your audio. As long as 85% of videos are enjoyed without sound. Makes good sense when you consider all the individuals scrolling with social media sites while at the office, at the medical professional’s office, or on mass transit.

Video clip is also a simple and also efficient means to involve your target market. Hubspot discovered 72% of people favor video to discover a product or solution. An increasing number of consumers are utilizing their smartphones instead of a computer, and visual apps like Instagram, Snapchat, and YouTube make seeing and posting and sharing material like video clips and also pictures very easy.

7. Watch on Reviews
Customers have a whole lot of power with on-line evaluations, making them more vital than ever before. This can feel overwhelming for services, yet on the internet reviews are also an outstanding resource of referrals.

We have actually created a lot in the previous concerning just how referrals are the best-kept tricks for your service, however if you do not have a testimonial tracking procedure in position, it’s time to do that. Yelp, Facebook, Google, Angie’s Listing, and also much more are all areas consumers and also purchasers go to do their study prior to dedicating to an organisation or item.

If you see a negative testimonial, there’s no need to panic. Respond the very best you can without provoking an already dissatisfied client. Frequently this implies asking to talk offline so you can work with them one-on-one instead of in the public on the internet sector. Keep in mind, you can not please everyone every one of the time, so concentrate on building commitment. If you’re doing excellent job, at some point that unfavorable review will be just a blip on your favorable testimonial radar.

Lastly, make certain you’re not just asking yet keeping an eye on on-line testimonials for them also.

Find out more regarding just how to automate your advertising and marketing and generate recommendation business right here.

8. Embrace Advertising And Marketing Automation
No matter exactly how hard we all attempt, we can’t do it all. Much of us feel slowed down and bewildered by duties that might easily be delegated and also automated for effectiveness. As an outcome, you may begin dropping the sphere because you’re trying to do also much simultaneously. When your organisation begins to endure, it’s time to reassess your plan.

You aren’t alone in wanting to automation for assistance. Actually, even more people utilize marketing automation than not. A Salesforce study found that 67% of marketing leaders utilize advertising and marketing automation. That number is prepared for to expand by 30% by 2019.

If you’re seeking tiny organisation advertising and marketing suggestions that will certainly save money and time, keep you top-of-mind with your network, and make best use of reference leads as well as customer retention, it’s tough to do much better than marketing automation.

Advertising and marketing automation can aid you maximize every consumer interaction. This suggests determining cozy leads, putting sales-ready leads on the rapid track to conversion, adhere to up with unprecedented efficiency as well as do it all automatically. (PS advertising and marketing automation is what OutboundEngine does.).

Maintain Moving On.
We hope these 7 local business advertising and marketing suggestions and ideas help maintain your service running in great shape. This checklist is a fantastic guide, but do not limit yourself to only these ideas. Maintain believing regarding your company as well as customers as both of them transform, expand, and progress. If you maintain your eyes open, you’ll find new means to enhance client experience as well as your bottom line.

E-mail advertising is it if you want to concentrate on one of the best small advertising and marketing concepts of all to engage with your network. Download our free Email Advertising and marketing Roadmap listed below to help you locate your means as you navigate your email advertising technique.

It’s always a great time for company owners to assume about the most effective little company marketing suggestions. Email advertising for tiny service owners is a difficult however vital company. When you’re brainstorming little company marketing suggestions, think about video.

A Salesforce research study found that 67% of advertising leaders utilize advertising and marketing automation. We hope these seven little service advertising and marketing suggestions and pointers help keep your company running in great shape.

Content Marketing for Local SEO - Semantic Keywords for Content Marketing in a Graph from Answer the Public

 

Content Marketing for Local SEO

 

Have you been wondering how you could use content marketing for local SEO strategy? If you have, we are going to show you how to achieve better local rankings for your business in local search results, (SERPS) based on the content that you have on your site, so that you can easily begin to incorporate content relevant to actionable local search queries into your content marketing strategy.

 

I never ranking in the top position in my city until I build my first target area service page…

– Eric Allsen

Co-Founder at Affordable Local SEO

 

I’m guessing that I don’t need to tell you that local SEO, and SEO in general is indispensable for your company to achieve these rankings. Well, aside from your local services pages, schema markup, and your service areas page, If you need a more in-depth tutorial on what SEO is, check out this article on Search Engine Journal, a known authoritative source in SEO educational materials.

 

Content Marketing for Local SEO

 

The higher your ranking in the local search, the better your chances are of attracting potential customers to your business for actionable local search queries that people in your area are using to find your products or services online. If your business does not appear in the top positions of local search engine results, (and there are only 3) you must start working to improve your rankings by building a strong local presence online.

 

First of all, being outranked by all of your competitors on local search queries that are most important to your local business can be very unnerving. But there;s good news! You can improve your local search ranking, and one way to do this is by optimizing your content marketing for local search.

 

In this article we will show you how to incorporate local seo into your content marketing strategy:

 

You will learn the following content marketing for local SEO techniques:

 

  1. How to Find the Best Local Keywords
  2. What Types of Content to Create for Local SEO
  3. How to Create High Ranking Local Content
  4. What the Benefits Are of Participating in the Local Community

 

And more!

 

So let’s get started!

 

How to Find the Best Local Keywords

 

Whether you are using local SEO or SEO to position your website’s content in search engine results, keywords continue to play an important role in content marketing. Keywords are the way that everything on the world wide web is found by search engines, so keywords then, if you want to communicate with search engines, have to become the basis of your content.

 

To find the best local keywords for your company, you must first conduct a thorough investigation on the best local keywords that are relevant to your products or services to achieve your goals. Ideally, the keywords must be relevant to your business and relevant to the city or even the neighborhood where the company is located. (or other cities around you that you want to target…)

 

Step #1 Making A List

 

The best way to find which keywords are best for your products or services is by thinking about what customers will be searching for when they are nearby and looking for something that you offer.  What we like to do, is write down all of the keywords that we can think of that we would use if we were looking for our products or services ourselves in the area. Then, we use a keyword research tool to expend that list into tons of relevant keywords, and then extract the best ones by relevancy, the number of monthly searches, and difficulty. 

 

This is what we like to call (one of) our master lists.

 

Again, here are those three steps. Write them down somewhere, because if you finish this post, we will show you how you can dominate your competition in local search results in a very shorty period of time!

 

That was…

 

  1. Write a List of All the Relevant Local Search Keywords that You Can Think of
  2. Use a Keyword Research Tool (Like Google Keyword Planner, SEMRush or ahrefs) to Expand Your List
  3. Pick Out the Best Keywords for Your Website by Relevancy, the Number of Monthly Searches, and Difficulty
  4. Save Your List

 

Ok, now that you’ve got a master list, let’s keep going…

 

After you have your master list, you will want to prepare a more refined list of the best keywords for your brand from a national, global, and local perspective. And to that, you will want to pick not only which one’s of those that have a high average of monthly searches and low competition, but also which ones speak to your visitors and potential customers on an emotional and intellectual level.

 

For higher rankings in local searches, make sure that all the keywords that you pick are still relevant to your company, and the locations that you want to rank for. 

 

One of our favorite tools to use to find relevant keywords for local business SEMrush. SEMrush makes it easy to tell what keywords will be easiest to rank for, what keywords your competitors are using, plus extra helpful insights like which keywords are bringing your competitors the most traffic, which domains they are backlinking to, etc. Another one of our absolute favorites is ahrefs.

 

 

 

Here are some helpful competitive research toolkits from SEMrush to get your started.

 

Content Marketing for Local SEO - Semantically Related Keywords Snapshot from Answer the Public

 

How to Create Local Content

 

Using your master list of keywords that you’ve generated, start thinking about ideas to get content optimized for the best keywords for your brand. It is a good idea to create local content, such as guides and local lists that are closely related or tangibly related to your target market’s needs. These types of content are relevant to the area you are targeting and can be created to fit your niche. You can incorporate some the keywords on your list into the content as you are writing, whenever feasible. 

 

Example: Let’s say you have a local auto mechanic shop, and you decide to write an article on the best towing companies in your city.

Well, one of your keywords would then be,

 

“Best towing companies in”your city.”

 

This would be your primary keyword, since it will be in the title of your post, and go in your h1 tag at the top of your content.

 

But other semantically related keywords to “best towing companies in “your city” will be able to be worked in to your article in either subheadings, as secondary keywords, or contextually, (which means that they fit naturally when you are talking about the subject.)

 

Ideas: Content Marketing for Local SEO

 

Local Ordinances and Codes

 

This type of content is crucial, especially if you are selling products or services. Different states, cities and even communities have different regulations for certain products and services. To improve your local search rank, develop content to help customers navigate local regulations.

 

For example, if you sell furniture, you can guide users through the recycling process of their antique furniture, in accordance with the regulations of the state, city, community, etc…

 

 

Local lists “The best” and “Top 10 of”

 

Promote local businesses that are related to your own business by creating a “Top 10” or “The Best” list. Write about local companies that offer services or sell products that are similar to yours, but are not direct competition. This gives you the opportunity to create useful content for readers at your destination location, taking full advantage of the high-level local keywords that you have compiled.

 

For example, if you are a nightclub or nightclub you can write about restaurants or places to dine near you, so when they go out you promote that they go to your place.

 

Guides for Stations, Celebrations, or Local Events

 

The weather and customs can vary greatly from one place to another, even within the same country, province or state. Due to differences in seasons, celebrations and events, people in specific locations experience unique challenges, and have particular needs.

 
To improve your local search rank, create content that addresses the specific needs and challenges of people.

 

For example, if you are a mechanic shop and you are in Andorra, advise the users what tires to put in case of snow (the abundant and sudden snowfall there is normal, I tell you from experience). You can also explain what kind of maintenance a car should carry in such low temperatures, etc.

 

Participate in the Local Community

To improve your local search ranking for a specific location, a goal should be to associate your business or brand with that location whenever possible. One way to do this is to get involved in the local community.

 

You can support local causes or charity, which will not only benefit a good cause, they will also help you build a positive brand reputation. If a newspaper or a local magazine covers the story, you could get them to link to your business or brand. Better yet, since you can get a link without having to ask for it, remember, high-quality links from reputable local publications can help improve your local search ranking and drive relevant traffic to your site.

 

 

More Ideas: Content Marketing for Local SEO

 

Here are a few more ideas that we came up with:

 


City-Specific Landing Pages
Press Releases
Company Branding Info
Non-Profit Involvement
Famous People from the Area
New Team Members
Technology Upgrades
How Times Have Changed
How Things Could Be Better
State or Regional Landing Page
Problems the Local Business Solves
The Secret Sauce
Share Real Life
Getting a Job in the Industry
Statistics
Best of’ Guides
Common Myths or Misunderstandings in the Industry
Customer Case Studies
Industry Related Non-Competitive Interview
Customer Interviews
Product or Service Specials
Host Local Events
Partner with Local Events
Seasonal Content Themes
Build FAQ Pages Into Content Pieces
Build Content on Local Events and Activities
Target Related but Non-Competitive Topics

 

Content Marketing for Local SEO – Final Thoughts

 

These are the best content marketing practices to increase your local search ranking. In addition to the above tips, you can also contact local blogs and websites and ask if you can write an article as a guest. Guest-blogging for local publications can help you get high-quality local links and of course take traffic to your website.

 

Have you already done some of these practices? Which of them do you plan to try? Share your opinion in the comments you have below helping with your experience or with new ideas, we will be very grateful.

Also if you have any questions you can fill out the form below, we would love to hear from you!